Josh Orth: Insights, narratives and messaging for investment firms and technology leaders
Content strategy
Executive communications
Messaging development
Thought leadership
Tone of voice & style
I’ve spent my career doing two key things: helping investment professionals say what they actually mean, and making complex financial ideas understandable.
At Thoma Bravo, I created the content strategy for a $180B software investment franchise, developing thought leadership, shaping the narrative and writing for senior partners who need a clear voice in a noisy market.
Before that, I worked in traditional asset management, building content marketing engines for institutional and intermediary audiences.
You’ll never see my name in a byline, and that’s by design. My job is to stay behind the scenes, keeping the focus on the experts who need to be heard.
Bio
Content strategy and executive comms for the world's largest software-focused investment firm. I specialize in speaking directly to LPs, strategic buyers and founders about what matters to them— but doing it in a way that anyone can understand.
Thoma Bravo projects
Market commentary and investment thought leadership written for institutional and intermediary audiences.
DeepSeek: An AI innovation milestone, not a disruptor
Investing through tariff turmoil
What's a yield curve disinversion and should you be worried?
U.S. investment grade credit update
Understanding convertible securities and why they're attractive today
Voya Investment Management projects
Thematic content and investment insights for one of the world's largest active asset managers.
Move over, celebrity weight-loss drugs; here comes AI
Could generative AI be a game-changer for banks? (Part 1 & Part 2)
Allianz Global Investors projects