Josh Orth
  • Content strategy
  • Investment writing
  • Messaging development
  • Thought leadership
  • Tone of voice & style

Insights, narratives and messaging for investment firms and technology leaders

I've spent more than twenty years making complex financial ideas understandable. Most of my career has been in retail and traditional asset management, writing thematic investment content and market commentary at Voya Investment Management and Allianz Global Investors.

Most recently, I built the content function at Thoma Bravo, a $170B software investment firm whose partners are sought out for their perspective on private equity and software investing. My job was to get that perspective across clearly and compellingly.

I'm based in Menlo Park, California, and work with teams anywhere.

Selected work

You'll never see my name in a byline, and that's by design. My job is to stay behind the scenes, keeping the focus on the experts who need to be heard.

Voya Investment Management Market commentary and investment thought leadership across public and private credit, written for advisors, individual investors and institutions.